Arrow Welcomes Reitano as SVP, Director of Marketing and Communications

Annette Reitano

SARATOGA SPRINGS, N.Y. (November 29, 2023) — The Arrow Family of Companies is pleased to announce the appointment of Annette Reitano as Senior Vice President, Director of Marketing and Communications for Saratoga National Bank and Trust Company, Glens Falls National Bank and Trust Company and Upstate Agency, LLC.

In her new role, Ms. Reitano is responsible for the management of marketing, communications and community engagement, and the development of strategies to support revenue generation, brand awareness, reputation management and other market opportunities.

 “We are excited to welcome Annette to our Arrow Family of Companies,” said President and CEO Dave DeMarco. “With more than 30 years of seasoned experience in communications and marketing, she will undoubtedly contribute to our continued growth and shared success.”

Ms. Reitano most recently served as Director, Digital Marketing & E-Commerce of Price Chopper / Market 32 / Tops Friendly Markets. Prior to that, she worked in various marketing roles for Overit Media, The DPX Companies, Globalspec.com, Rensselaer Polytechnic Institute and UNISYS Corporation. She began her career with CATALINK Direct, Inc. (formerly Computerware) in Philadelphia, PA.

Ms. Reitano earned a bachelor’s degree in quantitative business analysis with a minor in consumer marketing from The Pennsylvania State University. She is active in the community, serving as President, Board of Directors of the Schuylerville Community Theatre, social media administrator and other support for the Prospect Hill Cemetery in Schuylerville and has newly joined volunteer efforts at Capital Region Today - Community Television.  

Part of the Arrow Family of Companies, Saratoga National Bank and Trust Company provides banking, wealth management and insurance through 11 locations across the Capital Region. Saratoga National Bank is rated a 5-Star Superior institution by BauerFinancial.